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This is a Linkedin Boot Camp overview for marketing your business. What business are you in?
If it’s finding, changing, or advancing your career, you can bet you need to think like a business. How long has it been since you updated your profile, asked or answered a question, or gave a heartfelt recommendation of a colleague or someone you know?
Well, that’s too long.
Sign up on the right, for email updates and to get more info about the upcoming CareerConnects event.
Why am I looking at the “State of Recruiting” when I need a job…or a better job?
“Know your companions on the field of battle.” Which sounds like Sun Tzu, but I just made it up. (83% of the best quotes are fabricated completely. Stats too.)
The biggest Job Seeker takeaways from this lovely and genuine infographic?
Which means, you should be focusing on your find-ability on Linkedin. More to come in the next post on a Linkedin Bootcamp Strategy…sign up to get the emails over on the right. >>
P.S. Thanks to Blogging4Jobs‘ Jessica Miller-Merrell (aka @Blogging4Jobs) for sharing this TalentTechnology infographic.
And for being awesome.
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Post by Bryan Chaney, founder of CareerConnects and Getting the Gig, current Global Social Media Strategist for Talent Acquisition at Aon Corporation.
Imagine that you’re entering the dating scene.You’ve learned a lot from your previous relationship and have worked hard at figuring out what your needs are. You might even have done some work on yourself. (insert your version of GTL here.)
You sign up for OkCupid, decide on your mate search parameters, and immediately, you have 25 people that you could go on a date with.
From an employer’s point of view, the applicant hunt is very much similar to the dating scene. Finding a qualified candidate is never the issue. It’s the non-resume intangibles that they’re really trying to fill.
You’ve picked your top five potential dates, typed their name in the Google search bar to make sure they’re not felons, sent them a message, maybe chatted on the phone, and pinned down a date and time for the first date. On date day, you put on your most flattering outfit, look up the restaurant on Google Maps to make sure you don’t get lost, and leave extra early so you can be there on time. Doesn’t that sound a lot like getting ready for a job interview?
But when we get to the restaurant, your date isn’t very engaging. They fit in to your search parameters, but the date and the person is missing a little life. Apply that to the job market. Companies qualify job candidates, and the ones that make it to the first interview round meet the search parameters. So, like the first date, the interview is a test of personality and chemistry.
It can be a difficult idea to apply to yourself, but you wouldn’t date a boring person. You wouldn’t date someone that you wouldn’t be proud to introduce to your friends and family. And like any healthy relationship, you’re looking for someone that’s got passion and their own thing going.
Are you conveying the intangibles during your job interview? Focus on your non-resume intangibles to set you apart. If you think of the job hunt like the dating scene, what non-resume qualities do you bring to the table?
At last month’s Austin Social Media Club, Jon Carroll of Gowalla explained that they look for people that are passionate about something because it helps their company build a community, whatever that passion may be. For Jon, it’s music, and his non-job passion is now part of his job at Gowalla as their Community and Music Manager.
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We are very pleased to have this guest post from Katrina Tolentino. As one of the new contributors of the Getting the Gig Linkedin group, Katrina will be sharing perspective from her recent successful job search. She is currently the Marketing Manager for IT Freedom. Follow her on Twitter at @realAustin and let her know what you think by rating and commenting!
